Marketing analytics courses for every level
Practical, structured learning in data measurement, attribution, and campaign reporting — delivered in group or individual format.
Four focused learning tracks
How tracking works, what data is reliable, and where most setups go wrong. Covers GA4, basic event structure, and first-party data collection.
6 weeksComparing traffic sources, understanding last-click vs multi-touch attribution, and reading channel contribution without the usual distortions.
8 weeksBuilding useful segments from behavioral data. Working with cohorts, lifecycle stages, and audience export for paid campaigns.
5 weeksDesigning reports that people actually read. Covers Looker Studio, BigQuery basics, and how to structure a weekly or monthly marketing report.
4 weeksCohort-based learning with live sessions
Groups of 8–16 learners go through the material together on a fixed schedule. Sessions run twice a week and include instructor-led walkthroughs, shared exercises, and peer review of real campaign data.
Good if you prefer accountability, discussion, and learning from others' questions as much as your own.
- Fixed cohort schedule — 2 sessions per week
- Shared case studies from real campaigns
- Group chat access between sessions
- Peer feedback on assignments
Self-paced with a dedicated instructor
One-on-one sessions planned around your schedule. The curriculum adapts to your current stack — if you're using Amplitude instead of GA4, that's what you work with.
Suits people with specific goals, irregular schedules, or advanced backgrounds who want targeted gaps addressed.
- Flexible session scheduling
- Curriculum tailored to your tools
- Direct instructor feedback on your data
- No group dependency
Three ways to get started
Starter
Single Course Access
One track, group format- Full access to one chosen track
- Bi-weekly live sessions
- Materials and recordings
- Community forum access
Recommended
Full Program Bundle
All 4 tracks, group format- All four course tracks included
- Priority cohort placement
- Recordings kept for 12 months
- Completion certificate
Individual
Private Sessions
1-on-1, flexible schedule- Custom curriculum per session
- Work with your own data
- Instructor chosen to match your tools
- Flexible booking
Inside a typical course week
Sessions are structured around real data problems, not textbook examples. Every topic comes with a working dataset to practice on.
What happens each week
Live instruction, not pre-recorded
Every session runs in real time with a live instructor. Questions get answered during the session, not 3 days later in a forum thread. Recordings are available after for review.
LiveAssignments on actual datasets
Weekly tasks use anonymized real campaign exports — not synthetic toy data. You'll work with messy, incomplete data the same way it appears in practice.
PracticalFeedback before the next session
Instructors review submitted work and return written feedback within 48 hours. You'll know exactly what's off and why before the topic advances.
ReviewedTool-agnostic where possible
Core concepts don't change between platforms. Where the course references specific tools, alternatives are noted. GA4 is the default but sessions adapt for Amplitude, Mixpanel, or Matomo users.
FlexibleWhat the experience was actually like
"The attribution module answered questions I'd been sitting with for two years. I finally understood why my channel data didn't match what the ad platforms were reporting."
"I took the individual track because my schedule is unpredictable. The instructor worked with my actual Looker Studio setup rather than a demo account, which made every session immediately applicable."
"Group cohorts kept me on track. I wouldn't have finished on my own — knowing seven other people were doing the same assignment each week made a real difference."
Pick a format and start when you're ready
Cohorts open on a rolling basis — no waiting for a fixed intake date. Individual sessions can be booked within a few days of inquiry.