Marketing Analytics Fundamentals: A One-Day Workshop
A structured one-day workshop covering core marketing analytics methods, attribution models, and data interpretation for marketing professionals with limited analytics experience.
Hands-on group workshops and private sessions with practitioners. Pick a format that suits how you work best.
All events
A structured one-day workshop covering core marketing analytics methods, attribution models, and data interpretation for marketing professionals with limited analytics experience.
A half-day conference for senior marketers and analysts examining current attribution approaches, cookieless measurement challenges, and budget allocation frameworks.
A practical two-day intensive focused on building reporting systems that support real business decisions, using tools available to most Ukrainian marketing teams.
Each event is led by a working analyst, not a generalist instructor. Sessions focus on problems that actually come up in practice — attribution gaps, reporting inconsistencies, channel spend allocation with incomplete data.
Group sessions run with a maximum of 18 participants so there is room for genuine back-and-forth. If a group format does not suit you, individual sessions can be scheduled around your own data and use case. You bring a real problem, the session works through it directly.
Private sessions are scheduled directly with an instructor. You set the scope — it might be a specific GA4 configuration issue, a media mix modeling question, or reviewing how your team currently reads campaign data.
There is no fixed curriculum for individual sessions. The agenda is built from what you actually need to address, so time is not spent on things you already know.
Get in touchSessions are divided by depth and working style — choose based on how you prefer to learn.
Structured around a shared topic. Participants work through the same dataset or scenario, compare approaches, and discuss how conclusions differ depending on framing.
Open format where participants bring questions from their own work. The instructor responds with practical analysis approaches rather than theoretical answers.
Fully tailored to your situation. You share context before the session and the time is used entirely on your specific analytical challenge or skill gap.
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