Practical reads on data-driven marketing — attribution models, measurement frameworks, audience segmentation, and what the numbers are actually telling you.
Video Advertising
A brutally honest look at what went wrong with a first video advertising attempt, and the specific lessons that came out of it.
Video Advertising
Choosing the wrong platform for a video ad campaign can waste weeks of work. Here is what one beginner learned from that exact mistake.
Video Advertising
Budget mistakes in video advertising happen fast and are hard to reverse. Here is a beginner story with concrete lessons on how to avoid them.
Video Advertising
A visually polished video ad can still fail completely if the message is unclear. This story breaks down why clarity matters more than production quality.
Olha has spent eight years building measurement systems for e-commerce and SaaS companies across Central Europe. She teaches by working through real datasets, not textbook examples.
Each piece in this digest comes from someone who uses these tools daily — analysts who have run attribution experiments, built dashboards under deadline pressure, and dealt with the messiness of real tracking data. You will not find theoretical overviews here. The topics are chosen because they come up repeatedly in actual analytics work, and the explanations are based on what actually helps when you are stuck on a problem.
Meet all contributorsDigest subscribers
analysts and marketers reading each issue
One short email each week. Usually covers a single analytics topic in enough depth to be useful — a specific measurement problem, a tool walkthrough, or a case from a real campaign. No padding, no roundups of things you already saw on LinkedIn.
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