Marketing Data Reporting: A Two-Day Intensive for Analysts and Marketers
A focused session on marketing analytics practice. Hands-on, direct, and built around real data scenarios.
About This Event
Most marketing reports describe what happened. Fewer explain why it happened or what to do next. This intensive addresses the gap between data collection and decision-making by working through the full reporting cycle — from raw data to a structured weekly report that a business owner or CMO can read in under ten minutes.
Day one covers data infrastructure: connecting GA4, CRM exports, and ad platform data into a single reporting environment using BigQuery and Looker Studio. Participants configure a working dashboard during the session using their own account data or a provided sandbox environment.
Day two covers interpretation and communication. Instructor Oksana Hryn, a freelance analytics consultant who has built reporting systems for over 30 Ukrainian companies, leads participants through a structured framework for turning metrics into conclusions and conclusions into action items. The afternoon includes a peer review exercise where participants critique each other's dashboards using a defined checklist.
- BigQuery basics for marketers with no SQL background
- Connecting multiple data sources in Looker Studio
- Metric selection: what belongs in a weekly report
- Writing narrative summaries for non-technical readers
- Dashboard peer review and feedback session
Who this intensive is for
Marketing analysts, performance marketers, and team leads who already use analytics tools but want to build more consistent and actionable reporting systems. Prior experience with GA4 is expected. SQL knowledge is not required but is helpful.
Session Program
Two-Day Program
Day 1 — Data Infrastructure
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Introduction and audit
(09:30–10:30)
Participants review their current reporting setup and identify gaps using a structured checklist.
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BigQuery for marketers
(10:30–12:30)
Hands-on session: connecting GA4 to BigQuery, writing basic queries, and exporting clean data tables.
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Looker Studio dashboard build
(13:30–16:30)
Participants build a working dashboard using their own data or a sandbox environment. Focus on layout, metric hierarchy, and filter logic.
Day 2 — Interpretation and Communication
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From metrics to conclusions
(09:30–11:30)
Framework for interpreting marketing data: what changed, why it likely changed, and what action follows.
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Writing for non-technical readers
(11:30–13:00)
Structure of a weekly summary email and presentation slide. Common mistakes in marketing reporting language.
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Peer dashboard review
(14:00–16:00)
Participants review each other's dashboards using a defined rubric. Structured feedback in pairs and small groups.
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Closing session (16:00–17:00)
Group debrief, resource list, and individual action planning.
Format & Details
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Once the session is full, we add a waiting list. Secure your place now or reach out if you have a question before registering.